In response to the increasing awareness generated by such videos, several beauty brands have begun to reevaluate their supply chains. Many companies are now committing to ethical sourcing practices and transparency about the origin of their mica. Brands are investing in initiatives aimed at supporting the communities involved in mica mining. This shift is a key outcome of consumer demand for ethical consumption, a trend that is gaining momentum as people become increasingly aware of the social and environmental impact of their purchasing decisions.